diff --git a/src/app/products/[slug]/page.tsx b/src/app/products/[slug]/page.tsx
index 8b579134..350d8e27 100644
--- a/src/app/products/[slug]/page.tsx
+++ b/src/app/products/[slug]/page.tsx
@@ -182,7 +182,19 @@ export default async function ProviderPage({
   // is warming up. Throwing here makes the ISR revalidation fail, so
   // Vercel keeps serving the last good render instead of caching a page
   // full of "data warming up" for the next 5 minutes.
-  if (p.appearances.length >= 3 && p.appearances.every((a) => a.rank === 0)) {
+  //
+  // Only fire when at least one appearance has a non-zero p50: that
+  // rules out newly-added providers whose store snapshot lags the harness
+  // by one aggregate cycle (thirdweb ship, 2026-07-24: 4 fresh appearances
+  // all rank=0 while the CDN blob still served the pre-ship snapshot).
+  const anyMeasuredAppearance = p.appearances.some(
+    (a) => (a.result.ms?.p50 ?? 0) > 0,
+  );
+  if (
+    p.appearances.length >= 3 &&
+    p.appearances.every((a) => a.rank === 0) &&
+    anyMeasuredAppearance
+  ) {
     throw new Error(`degraded store read for /products/${slug}: ${p.appearances.length} appearances, all unranked`);
   }