diff --git a/src/app/products/[slug]/page.tsx b/src/app/products/[slug]/page.tsx
index cbc63040..793c4fdc 100644
--- a/src/app/products/[slug]/page.tsx
+++ b/src/app/products/[slug]/page.tsx
@@ -184,22 +184,25 @@ export default async function ProviderPage({
   // full of "data warming up" for the next 5 minutes.
   //
   // Tightened gate: only fire when EVERY appearance claims availability
-  // "live" yet none of them ranked. That is the true store-read-failure
-  // signature (data present but ranking silently failed). Any appearance
-  // with `unresponsive: true` or `availability: "unavailable"` — or the
-  // mixed shape Cloudflare produces (some benches live-but-broken with
-  // rank=0, others outright unavailable) — is real provider data, not a
-  // store fault, so we render the page as-is instead of 500ing the smoke
-  // test into a rollback loop.
+  // "live", is not marked unresponsive, AND has a non-zero p50. This
+  // captures the true store-read-failure signature (data present but
+  // ranking silently failed) while excluding newly-added providers whose
+  // store snapshot lags the harness by one aggregate cycle (thirdweb
+  // ship 2026-07-24: 4 fresh appearances all rank=0 while the CDN blob
+  // still served the pre-ship snapshot with p50=0).
   const allClaimLive = p.appearances.every(
     (a) =>
       a.result.availability === "live" &&
       a.result.unresponsive !== true,
   );
+  const anyMeasuredAppearance = p.appearances.some(
+    (a) => (a.result.ms?.p50 ?? 0) > 0,
+  );
   if (
     p.appearances.length >= 3 &&
     p.appearances.every((a) => a.rank === 0) &&
-    allClaimLive
+    allClaimLive &&
+    anyMeasuredAppearance
   ) {
     throw new Error(`degraded store read for /products/${slug}: ${p.appearances.length} appearances, all unranked`);
   }