diff --git a/example/src/main/java/com/example/MainActivity.java b/example/src/main/java/com/example/MainActivity.java
index 10003620..426d3e71 100644
--- a/example/src/main/java/com/example/MainActivity.java
+++ b/example/src/main/java/com/example/MainActivity.java
@@ -9,6 +9,7 @@
 import android.widget.EditText;
 import android.widget.TextView;
 
+import com.parsely.parselyandroid.ConversionType;
 import com.parsely.parselyandroid.ParselyTracker;
 import com.parsely.parselyandroid.SiteIdSource;
 import com.parsely.parselyandroid.ParselyTrackerInternal;
@@ -100,7 +101,21 @@ public void trackPageview(View view) {
         //       the post has an internet-accessible URL, we will crawl it. urlMetadata is only used
         //       in the case of app-only content that we can't crawl.
         ParselyTracker.sharedInstance().trackPageview(
-                "http://example.com/article1.html", "http://example.com/", null, null, getSiteId()
+                getUrl(), "http://example.com/", null, null, getSiteId()
+        );
+    }
+
+    public void trackConversion(View view) {
+        final Map<String, Object> extraData = new HashMap<>();
+        extraData.put("plan", "weekly");
+        ParselyTracker.sharedInstance().trackConversion(
+                getUrl(),
+                ConversionType.SUBSCRIPTION,
+                "demo_conversion",
+                "",
+                null,
+                extraData,
+                getSiteId()
         );
     }
 
@@ -147,4 +162,12 @@ private SiteIdSource getSiteId() {
         }
         return new SiteIdSource.Custom(fromEditText.toString());
     }
+
+    private String getUrl() {
+        Editable fromEditText = ((EditText) findViewById(R.id.custom_url)).getText();
+        if (fromEditText == null || fromEditText.toString().isEmpty()) {
+            return "http://example.com/article1.html";
+        }
+        return fromEditText.toString();
+    }
 }
diff --git a/example/src/main/res/layout/activity_main.xml b/example/src/main/res/layout/activity_main.xml
index bae2bae9..4b425e28 100644
--- a/example/src/main/res/layout/activity_main.xml
+++ b/example/src/main/res/layout/activity_main.xml
@@ -23,11 +23,20 @@
         android:layout_centerHorizontal="true"
         android:hint="Custom site id. Default if empty"/>
 
+    <EditText
+        android:id="@+id/custom_url"
+        android:layout_width="wrap_content"
+        android:layout_height="wrap_content"
+        android:layout_below="@id/custom_site_id"
+        android:layout_centerHorizontal="true"
+        android:hint="Custom URL. Default if empty"
+        android:inputType="textUri"/>
+
     <Button android:id="@+id/url_button"
         android:layout_width="wrap_content"
         android:layout_height="wrap_content"
         android:layout_centerHorizontal="true"
-        android:layout_below="@id/custom_site_id"
+        android:layout_below="@id/custom_url"
         android:text="@string/button_track_url"
         android:onClick="trackPageview" />
 
@@ -76,11 +85,20 @@
         android:onClick="trackReset"
         android:text="@string/button_reset_video" />
 
+    <Button
+        android:id="@+id/track_conversion_button"
+        android:layout_width="wrap_content"
+        android:layout_height="wrap_content"
+        android:layout_below="@+id/reset_video_button"
+        android:layout_centerHorizontal="true"
+        android:onClick="trackConversion"
+        android:text="@string/button_track_conversion" />
+
     <TextView android:id="@+id/interval"
         android:layout_width="wrap_content"
         android:layout_height="wrap_content"
         android:layout_centerHorizontal="true"
-        android:layout_below="@id/reset_video_button"
+        android:layout_below="@id/track_conversion_button"
         android:text="Flush timer inactive"/>
 
     <TextView
diff --git a/example/src/main/res/values/strings.xml b/example/src/main/res/values/strings.xml
index f1149d80..69fe56d6 100644
--- a/example/src/main/res/values/strings.xml
+++ b/example/src/main/res/values/strings.xml
@@ -8,5 +8,6 @@
     <string name="button_track_video">Track Video</string>
     <string name="button_pause_video">Pause Video</string>
     <string name="button_reset_video">Reset Video</string>
+    <string name="button_track_conversion">Track Conversion</string>
 
 </resources>
\ No newline at end of file
diff --git a/parsely/api/parsely.api b/parsely/api/parsely.api
index b7b47f19..25016f05 100644
--- a/parsely/api/parsely.api
+++ b/parsely/api/parsely.api
@@ -1,3 +1,15 @@
+public final class com/parsely/parselyandroid/ConversionType : java/lang/Enum {
+	public static final field CUSTOM Lcom/parsely/parselyandroid/ConversionType;
+	public static final field LEAD_CAPTURE Lcom/parsely/parselyandroid/ConversionType;
+	public static final field LINK_CLICK Lcom/parsely/parselyandroid/ConversionType;
+	public static final field NEWSLETTER_SIGNUP Lcom/parsely/parselyandroid/ConversionType;
+	public static final field PURCHASE Lcom/parsely/parselyandroid/ConversionType;
+	public static final field SUBSCRIPTION Lcom/parsely/parselyandroid/ConversionType;
+	public static fun getEntries ()Lkotlin/enums/EnumEntries;
+	public static fun valueOf (Ljava/lang/String;)Lcom/parsely/parselyandroid/ConversionType;
+	public static fun values ()[Lcom/parsely/parselyandroid/ConversionType;
+}
+
 public final class com/parsely/parselyandroid/ParselyAlreadyInitializedException : java/lang/Exception {
 	public fun <init> ()V
 }
@@ -21,6 +33,7 @@ public abstract interface class com/parsely/parselyandroid/ParselyTracker {
 	public static fun sharedInstance ()Lcom/parsely/parselyandroid/ParselyTracker;
 	public abstract fun startEngagement (Ljava/lang/String;Ljava/lang/String;Ljava/util/Map;Lcom/parsely/parselyandroid/SiteIdSource;)V
 	public abstract fun stopEngagement ()V
+	public abstract fun trackConversion (Ljava/lang/String;Lcom/parsely/parselyandroid/ConversionType;Ljava/lang/String;Ljava/lang/String;Lcom/parsely/parselyandroid/ParselyMetadata;Ljava/util/Map;Lcom/parsely/parselyandroid/SiteIdSource;)V
 	public abstract fun trackPageview (Ljava/lang/String;Ljava/lang/String;Lcom/parsely/parselyandroid/ParselyMetadata;Ljava/util/Map;Lcom/parsely/parselyandroid/SiteIdSource;)V
 	public abstract fun trackPause ()V
 	public abstract fun trackPlay (Ljava/lang/String;Ljava/lang/String;Lcom/parsely/parselyandroid/ParselyVideoMetadata;Ljava/util/Map;Lcom/parsely/parselyandroid/SiteIdSource;)V
@@ -36,6 +49,7 @@ public final class com/parsely/parselyandroid/ParselyTracker$Companion {
 
 public final class com/parsely/parselyandroid/ParselyTracker$DefaultImpls {
 	public static synthetic fun startEngagement$default (Lcom/parsely/parselyandroid/ParselyTracker;Ljava/lang/String;Ljava/lang/String;Ljava/util/Map;Lcom/parsely/parselyandroid/SiteIdSource;ILjava/lang/Object;)V
+	public static synthetic fun trackConversion$default (Lcom/parsely/parselyandroid/ParselyTracker;Ljava/lang/String;Lcom/parsely/parselyandroid/ConversionType;Ljava/lang/String;Ljava/lang/String;Lcom/parsely/parselyandroid/ParselyMetadata;Ljava/util/Map;Lcom/parsely/parselyandroid/SiteIdSource;ILjava/lang/Object;)V
 	public static synthetic fun trackPageview$default (Lcom/parsely/parselyandroid/ParselyTracker;Ljava/lang/String;Ljava/lang/String;Lcom/parsely/parselyandroid/ParselyMetadata;Ljava/util/Map;Lcom/parsely/parselyandroid/SiteIdSource;ILjava/lang/Object;)V
 	public static synthetic fun trackPlay$default (Lcom/parsely/parselyandroid/ParselyTracker;Ljava/lang/String;Ljava/lang/String;Lcom/parsely/parselyandroid/ParselyVideoMetadata;Ljava/util/Map;Lcom/parsely/parselyandroid/SiteIdSource;ILjava/lang/Object;)V
 }
diff --git a/parsely/src/main/java/com/parsely/parselyandroid/ConversionType.kt b/parsely/src/main/java/com/parsely/parselyandroid/ConversionType.kt
new file mode 100644
index 00000000..fcfffab2
--- /dev/null
+++ b/parsely/src/main/java/com/parsely/parselyandroid/ConversionType.kt
@@ -0,0 +1,15 @@
+package com.parsely.parselyandroid
+
+/**
+ * The category of a conversion event. The [wireValue] of each case is the string sent to
+ * Parse.ly over the wire and must match the values accepted by the Parse.ly conversions
+ * backend. Use [CUSTOM] for conversions that don't fit one of the named categories.
+ */
+public enum class ConversionType(internal val wireValue: String) {
+    NEWSLETTER_SIGNUP("newsletter_signup"),
+    LEAD_CAPTURE("lead_capture"),
+    LINK_CLICK("link_click"),
+    SUBSCRIPTION("subscription"),
+    PURCHASE("purchase"),
+    CUSTOM("custom"),
+}
diff --git a/parsely/src/main/java/com/parsely/parselyandroid/ParselyTracker.kt b/parsely/src/main/java/com/parsely/parselyandroid/ParselyTracker.kt
index b8155bcc..c75a7526 100644
--- a/parsely/src/main/java/com/parsely/parselyandroid/ParselyTracker.kt
+++ b/parsely/src/main/java/com/parsely/parselyandroid/ParselyTracker.kt
@@ -135,6 +135,35 @@ public interface ParselyTracker {
      */
     public fun resetVideo()
 
+    /**
+     * Track a conversion event (e.g. newsletter signup, subscription, purchase).
+     *
+     * The category and label are merged into the event's `extra_data` under the reserved keys
+     * `_conversion_type` and `_conversion_label`, which the Parse.ly conversions backend uses to
+     * identify the goal. Reserved keys cannot be overridden via [extraData].
+     *
+     * @param url             The URL at which the conversion occurred.
+     * @param conversionType  The category of conversion. Use [ConversionType.CUSTOM] for
+     *                        conversions that don't fit the named categories.
+     * @param conversionLabel A customer-defined identifier for this conversion (e.g.
+     *                        "weekly_plan", "homepage_cta"). Events without a label are dropped
+     *                        by the Parse.ly conversions backend.
+     * @param urlRef          The url of the page that linked to the conversion page. Analogous to HTTP referer.
+     * @param urlMetadata     Optional metadata for the URL.
+     * @param extraData       A map of additional information to send with the event. Reserved keys
+     *                        `_conversion_type` and `_conversion_label` will be overwritten.
+     * @param siteIdSource    The source of the site ID to use for the event.
+     */
+    public fun trackConversion(
+        url: String,
+        conversionType: ConversionType,
+        conversionLabel: String,
+        urlRef: String = "",
+        urlMetadata: ParselyMetadata? = null,
+        extraData: Map<String, Any>? = null,
+        siteIdSource: SiteIdSource = SiteIdSource.Default,
+    )
+
     public companion object {
         private const val DEFAULT_FLUSH_INTERVAL_SECS = 60
         private var instance: ParselyTrackerInternal? = null
diff --git a/parsely/src/main/java/com/parsely/parselyandroid/ParselyTrackerInternal.kt b/parsely/src/main/java/com/parsely/parselyandroid/ParselyTrackerInternal.kt
index 2a188550..c062d4cc 100644
--- a/parsely/src/main/java/com/parsely/parselyandroid/ParselyTrackerInternal.kt
+++ b/parsely/src/main/java/com/parsely/parselyandroid/ParselyTrackerInternal.kt
@@ -206,6 +206,38 @@ internal class ParselyTrackerInternal internal constructor(
         videoEngagementManager = null
     }
 
+    override fun trackConversion(
+        url: String,
+        conversionType: ConversionType,
+        conversionLabel: String,
+        urlRef: String,
+        urlMetadata: ParselyMetadata?,
+        extraData: Map<String, Any>?,
+        siteIdSource: SiteIdSource,
+    ) {
+        if (url.isBlank()) {
+            Log.e("url cannot be empty")
+            return
+        }
+
+        val mergedExtraData = (extraData ?: emptyMap()) + mapOf(
+            "_conversion_type" to conversionType.wireValue,
+            "_conversion_label" to conversionLabel,
+        )
+
+        enqueueEvent(
+            eventsBuilder.buildEvent(
+                url,
+                urlRef,
+                "conversion",
+                urlMetadata,
+                mergedExtraData,
+                generatePixelId(),
+                siteIdSource
+            )
+        )
+    }
+
     /**
      * Add an event Map to the queue.
      * Place a data structure representing the event into the in-memory queue for later use.
diff --git a/parsely/src/test/java/com/parsely/parselyandroid/EventsBuilderTest.kt b/parsely/src/test/java/com/parsely/parselyandroid/EventsBuilderTest.kt
index f5ee6deb..ebff1ec2 100644
--- a/parsely/src/test/java/com/parsely/parselyandroid/EventsBuilderTest.kt
+++ b/parsely/src/test/java/com/parsely/parselyandroid/EventsBuilderTest.kt
@@ -207,6 +207,43 @@ internal class EventsBuilderTest {
     }
 
 
+    @Test
+    fun `when building conversion event, then build the correct one`() {
+        // given
+        val extraData: Map<String, Any> = mapOf(
+            "_conversion_type" to "subscription",
+            "_conversion_label" to "weekly_plan",
+            "plan" to "Active",
+        )
+
+        // when
+        val event: Map<String, Any> = sut.buildEvent(
+            TEST_URL,
+            "",
+            "conversion",
+            null,
+            extraData,
+            TEST_UUID,
+            SiteIdSource.Default,
+        )
+
+        // then
+        assertThat(event)
+            .doesNotContainKey("pvid")
+            .doesNotContainKey("vsid")
+            .containsEntry("action", "conversion")
+            .containsEntry("url", TEST_URL)
+            .containsEntry("idsite", TEST_SITE_ID)
+            .hasEntrySatisfying("data") {
+                @Suppress("UNCHECKED_CAST")
+                it as Map<String, Any>
+                assertThat(it)
+                    .containsEntry("_conversion_type", "subscription")
+                    .containsEntry("_conversion_label", "weekly_plan")
+                    .containsEntry("plan", "Active")
+            }
+    }
+
     @Test
     fun `given custom site id is provided, when creating a pixel, then use the custom site id`() {
         // given
diff --git a/parsely/src/test/java/com/parsely/parselyandroid/ParselyTrackerTest.kt b/parsely/src/test/java/com/parsely/parselyandroid/ParselyTrackerTest.kt
index e179d0e4..ef25c827 100644
--- a/parsely/src/test/java/com/parsely/parselyandroid/ParselyTrackerTest.kt
+++ b/parsely/src/test/java/com/parsely/parselyandroid/ParselyTrackerTest.kt
@@ -33,6 +33,17 @@ class ParselyTrackerTest {
         ParselyTracker.sharedInstance().startEngagement("url")
     }
 
+    @Test
+    fun `given tracker initialized, when calling trackConversion, do not throw any exception`() {
+        ParselyTracker.init(siteId = "example.com", context = RuntimeEnvironment.getApplication())
+
+        ParselyTracker.sharedInstance().trackConversion(
+            url = "https://example.com/path/test-conversion",
+            conversionType = ConversionType.SUBSCRIPTION,
+            conversionLabel = "weekly_plan",
+        )
+    }
+
     @After
     fun tearDown() {
         ParselyTracker.tearDown()