Blog: Questions people ask me about developer marketing

[joethreepwood]

Changes

Adds a new blog post by Joe Martin: "Questions people ask me about developer marketing" — answers to the questions he gets asked most often, covering launch tactics, channel choice, billboards, merch, pre-marketing, community, first marketing hires, and more.

• New post at contents/blog/developer-marketing-questions.md (category: Inside PostHog; tags: Marketing, Growth)
• Featured image plus two in-post photos, committed under contents/images/blog/developer-marketing-questions/ and served via the Cloudinary auto-fetch mapping (they resolve once merged to master)
• Embeds the merch page Wistia video and the DeskHog YouTube demo video, each with captions

Why

Joe keeps getting asked the same developer marketing questions on quick calls, so this post writes down the answers in one shareable place.

Checklist

• I've read the docs and/or content style guides.
• Words are spelled using American English
• Use relative URLs for internal links
• I've checked the pages added or changed in the Vercel preview build
• If I moved a page, I added a redirect in vercel.json

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Created with PostHog Desktop

[github-actions]

Deploy preview

Status	Details	Updated (UTC)
🟢 Ready	View preview	Aug 14, 2026 04:20PM

[github-actions]

Vale prose linter → found 4 errors, 18 warnings, 2 suggestions in your markdown

Full report → Copy the linter results into an LLM to batch-fix issues.

Linter being weird? Update the rules!

contents/blog/developer-marketing-questions.md — 4 errors, 18 warnings, 2 suggestions

Line	Severity	Message	Rule
24:37	warning	Use the Oxford comma before 'and' or 'or' in a list of three or more items.	PostHogBase.OxfordComma
28:4	warning	'"I built something and told people about it. What should I do now?"' heading should be in sentence case, and product names should be capitalized.	PostHogBase.SentenceCase
32:535	warning	'pre' is a possible misspelling.	PostHogBase.Spelling
36:4	warning	'"What channels should I use?" / "What works?"' heading should be in sentence case, and product names should be capitalized.	PostHogBase.SentenceCase
38:35	suggestion	Avoid hedging. Be opinionated instead of saying 'It depends'.	PostHogEditorial.Hedging
40:41	suggestion	Avoid hedging. Be opinionated instead of saying 'It depends'.	PostHogEditorial.Hedging
51:4	warning	'"OK, but what about those billboards?"' heading should be in sentence case, and product names should be capitalized.	PostHogBase.SentenceCase
57:4	warning	'"You do great merch. How do you justify that and what suppliers do you use?"' heading should be in sentence case, and product names should be capitalized.	PostHogBase.SentenceCase
60:21	warning	'outsized' is a possible misspelling.	PostHogBase.Spelling
66:83	warning	'Micromerch' is a possible misspelling.	PostHogBase.Spelling
66:172	warning	Use American English. Use 'color' instead of 'Colour'.	PostHogBase.AmericanEnglish
66:238	warning	Use American English. Use 'modeling' instead of 'modelling'.	PostHogBase.AmericanEnglish
68:4	warning	'"New users don't know about old features. What should I do?"' heading should be in sentence case, and product names should be capitalized.	PostHogBase.SentenceCase
70:153	warning	Capitalize 'Product Analytics' for PostHog's product. Use 'product analytics' for the general industry concept.	PostHogBase.ProductNames
89:4	warning	'"How do you approach AEO?"' heading should be in sentence case, and product names should be capitalized.	PostHogBase.SentenceCase
99:4	warning	'Automations' is a possible misspelling.	PostHogBase.Spelling
100:4	warning	'Automations' is a possible misspelling.	PostHogBase.Spelling
101:4	warning	'Automations' is a possible misspelling.	PostHogBase.Spelling
112:196	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
124:28	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
142:376	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
157:4	warning	'"What am I missing?" / "What advice do you have?"' heading should be in sentence case, and product names should be capitalized.	PostHogBase.SentenceCase
159:237	error	'Rules' is repeated!	Vale.Repetition
167:4	warning	'"Shouldn't this have been a Reddit AMA or something?"' heading should be in sentence case, and product names should be capitalized.	PostHogBase.SentenceCase

[github-actions]

Bundle report

Total JS (gzip)

7.55 MiB (no change)

Eager graph (modules shipped in each entrypoint's initial chunks)

Entrypoint	Eager size	Budget	Modules
✅ app	16.90 MiB (no change)	report-only	2018

Largest modules in the app closure

Module	Size
./src/data/mcp-tools.json	990.3 KiB
css ./node_modules/.pnpm/css-loader@5.2.7_webpack@5.101.3/node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[8].oneOf[1].use[1]!./node_modules/.pnpm/postcss-loader@4.3.0_postcss@8.5.6_webpack@5.101.3/node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[8].oneOf[1].use[2]!./src/styles/global.css	746.7 KiB
./src/components/Stickers/Stickers.tsx	696.4 KiB
./node_modules/.pnpm/@radix-ui+react-icons@1.3.2_react@18.3.1/node_modules/@radix-ui/react-icons/dist/react-icons.esm.js	481.4 KiB
./node_modules/.pnpm/rehype-raw@7.0.0/node_modules/rehype-raw/lib/index.js + 29 modules	395.1 KiB
./node_modules/.pnpm/@posthog+icons@0.36.6_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/@posthog/icons/dist/posthog-icons.cjs.js	364.8 KiB
./node_modules/.pnpm/@posthog+icons@0.36.6_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/@posthog/icons/dist/posthog-icons.es.js	354.8 KiB
./src/hooks/useCustomers.tsx + 54 modules	354.5 KiB
./node_modules/.pnpm/react-markdown@8.0.7_@types+react@16.14.66_react@18.3.1/node_modules/react-markdown/lib/react-markdown.js + 88 modules	351.4 KiB
./src/components/ProductComparisonTable/index.tsx + 126 modules	301.4 KiB
./node_modules/.pnpm/cloudinary-core@2.14.0_lodash@4.17.21/node_modules/cloudinary-core/cloudinary-core.js	281.9 KiB
./src/components/SearchUI/index.tsx + 87 modules	273.0 KiB
./node_modules/.pnpm/@posthog+brand@0.8.0_react@18.3.1/node_modules/@posthog/brand/dist/generated/hoggies/svg/magnifying-glass.mjs	254.7 KiB
./node_modules/.pnpm/framer-motion@10.18.0_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/framer-motion/dist/es/render/dom/motion.mjs + 109 modules	253.9 KiB
./node_modules/.pnpm/d3@7.9.0/node_modules/d3/src/index.js + 208 modules	247.4 KiB

---

Eager-graph budgets are report-only until a baseline is established. Sizes are gzip of public/**/*.js; eager size is webpack module source bytes for the modules actually shipped in the entrypoint's initial chunks (post-tree-shake).

[jina-yoon]

believe @ivanagas will be the main reviewer on this one! :)