Brand Strategist | Platform UX | Consumer Behaviour
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Independant
- Gurugram
- in/rairhea
- https://rairhea.medium.com
- https://substack.com/@rairhea
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nothing-brand-case-study
nothing-brand-case-study PublicA visual brand strategy case study analyzing Nothing's evolution (2020–2026), sub-brand mechanics, market challenges, and proposed ecosystem repositioning.
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weverse-UX-audit
weverse-UX-audit PublicAn interactive UX & behavioral audit of the Weverse ecosystem (13.37M MAU) examining platform friction, live surge architecture, and commerce conversion.
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